|My sweet little co-sleeper|
As a co-sleeping mama, I was pretty outraged when I first saw the ad. After all, responsible bed sharing is perfectly safe (some would even argue that it's safer than crib sleeping).
However, after a few hours of seething, I realized something: I'm not the target audience for this PSA, and neither are the countless other parents who follow safe co-sleeping guidelines. Milwaukee's leaders aren't worried about us. They're not trying to get our attention at all.
They're out to reach those people who haven't spent hours researching sleep safety online. The ones whose bed-sharing decision was made by the simple default of cribs being too expensive. The ones who put their babies to sleep in beds full of blankets. Or on their stomachs. Or on the couch. The ones who let their babies share a bed with a drunken adult. Or a three-year old sibling. The ones whose babies die, not of SIDS, but of avoidable, accidental causes. In short, the co-sleepers who are negligent.
And if Milwaukee's leaders are targeting parents who never bothered to learn about sleep safety, then they obviously need to grab people's attention. To be just a little bit outrageous. To create a PSA no one can ignore. I think they've done that, and done it well. I think they're going to save lives.
And who could be outraged by that?