Un-Wholesome Breakfast Redux

I once mentioned how much I hate the fact that purveyors of junk food use the word "wholesome" to make us think their food-like substances are actually healthy.  So you can imagine my delight when I looked up from setting my NFL Playoff Challenge lineup to see this banner ad on my page:

Ah, yes.  Breakfasts made with simple, healthy, wholesome ingredients like sodium aluminum phosphate, sodium benzoate, potassium sorbate, and good old-fashioned partially hydrogenated soybean oil.

All I can say is: yuck.